Behind the Scenes

We’re taking you on our start-up journey where we’ll voice our thoughts, explain the start-up lessons we’ve learnt, discuss growth hacking, startup marketing tips and related tech startup topics and tips.

10 Tips for Better People Management

10 Tips for Better People Management

In order to successfully run a business, you need to be adept at managing your people. This is because, in a lot of businesses, you need a team to get things done. Poor management can make or break a business. In this article we discuss tips you can use to get better at people management.  Be accessible In order to… Read more →

Ways to Maintain the Mental Health of Your Employees

Ways to Maintain the Mental Health of Your Employees

Maintaining the mental health of your employees may seem like an easy task, but it can actually be quite challenging if your company hasn’t set up any regulations that would allow for such maintenance. Luckily, there is a number of tactics to use to maintain your employees’ mental health, so here are ways you can look after the mental health… Read more →

Our blogging strategy

Blogging Strategy: Benefits of Refreshing Old Content (And How We Do It)

I’ve previously written before about how this very blog drives more traffic and interest in our product than any other channel. One blogging strategy often overlooked though, is refreshing old content, and the benefits in doing so. In June 2017, I wrote an article on how we attracted a truckload of traffic with this blog. Since then, with a revised… Read more →

Leadership tips chrome extension

Side Project as Marketing: Leadership Tips Website and Chrome Extension

If you haven’t heard of the phrase ‘Side project as marketing’, it refers to the creation of a (typically small) side project that gets used as a marketing channel for your primary product. This article explains why we built a leadership tips page and extension, and how we did it. In this article, I take you through my thinking, process… Read more →