Gerald Ainomugisha

Gerald is a freelance writer with a pen that is keen for entrepreneurship, business and technology. When he isn't writing insightful articles on employee engagement and corporate culture, Gerald can be found writing for a number of media outlets.
How to Write Core Values for a New Business

How to Write Core Values for a New Business

A lot goes into starting a new business; from hours of research to understand your market to collecting all the resources, both human and capital, necessary. One thing that should not be neglected in the process is writing your core values. Core values are what define your business and the direction it will take, whether your business is small or… Read more →

4 Admirable Qualities Shown In Great Leaders

4 Admirable Qualities Shown In Great Leaders

Some people seem to be born to play a leadership role, whereas others crumble under the weight of that responsibility. To select the former, you need to know the best qualities shown in great leaders. Your organisation is divvied up into several departments and sections to help you manage it better. All these sections need to have leaders pulling the… Read more →

How to Motivate People by Personality Type

How to Motivate People by Personality Type

  One of the leader’s many jobs is to motivate their staff. Motivation leads to improved employee satisfaction, improved efficiency, and productivity. While managers have several options for motivating a team, it can become a bit challenging when you consider the fact that a workplace has people with different personality types. Personality types determine what people value and how they… Read more →

Why Corporate Social Responsibility Is Good for Business

Why Corporate Social Responsibility Is Good for Business

Corporate social responsibility or CSR, is exhibited when companies pair social concerns with their business operations. They might initiate, participate in or support causes that benefit the communities they operate in. CSR is not a new concept and dates back to the industrial revolution where steel and oil companies were the few large employers. While it is entirely voluntary, it… Read more →