negative corporate culture

10 Warning Signs of a Negative Corporate Culture

Having a strong corporate culture is an achievable goal for business. Yet, this doesn’t always just naturally happen. A corporate culture that is enjoyable for employees and enables their best work to be produced, is something to work on; in this article I’ll discuss 10 warning signs of a negative corporate culture and the warning signs they give off.   The effect that… Read more →

storytelling to communicate

Why and How to Use Storytelling to Communicate Your Vision

For millennia, storytelling to communicate has been used very effectively. From the original cavemen, to our ancestors and now to businesses and marketers, storytelling is a valued tool. In this article, we’ll be looking into why and how to use storytelling to communicate your vision and motivate your employees. Effectively communicating your vision to employees and customers is important. Ensuring your… Read more →

write a great position description

How to Write a Great Position Description That Helps the Whole Team

One of the best ways to provide your staff with clarity and accountability, is to write a great position description that is well understood, and regularly reviewed. Position descriptions are often pigeonholed into a HR department folder and filed away. Undermined as a checkbox task, position descriptions are highly underutilised. However, if position descriptions are engaged with, they have the opportunity to… Read more →

Startup blogging

Blogging for Startups: How This Blog Earned Us $750k+ Worth of Traffic

As a self funded (bootstrapped) startup, we are very mindful how we spend our marketing dollars. It is the age old question of where to get ‘the best bang for our buck’. In this article, I explain why blogging for startups is such a powerful way to attract customers. In the last 12 months, 225,381 people visited this very blog,… Read more →