When starting a business, you’ve got more than a few things on your mind. Important things that can’t afford to be overlooked. Recognising the company mission is important is one of those things that, unfortunately can become undone in the beginning.
Even when many professionals would argue that it’s one of the most important things you can do for your company, the team and the general employee engagement. With a company mission statement being one of the many things that can add up to being a wildly successful business, there’s a surprising amount of companies that either ignore or are unaware of its importance.
A company mission is important and has the ability to do many things. So when you really think about it, you should be able to jot down a few sentences the overall purpose of the company. This is a mission statement. A succinct, compelling and simple statement that describes exactly what’s going on in the business.
For your team, it can be the difference between wanting to work for you, or not. But once they’re employed, it’s to ensure full employee engagement. To establish a strong company mission can be easy or tough, depending on your business. However it needs to be done for a few integral reasons, some of which are listed below.
Gives a central direction to your employees
A company mission can be incredibly important to your team in regards to how they direct themselves within the company. By this, I mean that it gives them a great understanding of the company as a whole. This is desired as it allows for an employee to be more self-sufficient in the way they go about their work and subsequently, your business.
When giving your employees a more holistic understanding of the company, it will, in turn, provide a higher employee engagement. An article by Patrick Proctor on Entrepreneur, found that this instills a higher understanding of the quality and standard of the work that they’re expected to produce, as well as providing more of a leadership function within their role.
Supports and tailors your desired office culture
It’s hard to fully appreciate why a great company mission is important. Yet, you know a bad culture when you see it. And believe us, you don’t want a bad office culture. Almost anyone you talk to who’s worked in an office has some kind of ‘horror story’ office experience and trust us, you don’t want your business to be the culprit.
Believe it or not, a solid company mission is important to ensure employee engagement. Making sure your employees are at their best can at times be determined by the culture. Since culture can account for 20-30% of the differential in corporate performance when compared with culturally unremarkable competitors, a great culture is a must. This starts with a mission. Having a mission allows for a total understanding of what needs to be delivered to ensure a great product. Even more, a great mission can attract great employees to your company.