I’ve previously written before about how this very blog drives more traffic and interest in our product than any other channel. One blogging strategy often overlooked though, is refreshing old content, and the benefits in doing so. In June 2017, I wrote an article on how we attracted a truckload of traffic with this blog. Since then, with a revised… Read more →
If you haven’t heard of the phrase ‘Side project as marketing’, it refers to the creation of a (typically small) side project that gets used as a marketing channel for your primary product. This article explains why we built a leadership tips page and extension, and how we did it. In this article, I take you through my thinking, process… Read more →
We’ve had another fantastic year at 6Q, and want to thank you for your part in our journey. In this inaugural wrap up post, we cover what worked and what didn’t, and set some goals for the year ahead. It is easy to move on with the new year without reflection, and we’ve made that mistake in the past. A… Read more →
I’ve always been a strong advocate of diversity and equality, and I often ask myself what can I do to ensure our content marketing reflects this? This article outlines our process and thoughts, which we hope encourages discussion and awareness. If you’ve followed this blog for a while, you know we are very keen to encourage diversity and equality in… Read more →