Human capital is the best resource to guarantee success in any company. This article will provide tips on how to attract and hire top talent for your startup.
Identity is one of the main strengths of any company. A brand refers to a seal that identifies what you offer as a company. A company with a strong brand can provide clearer goals for clients and candidates. It can also help you stand out from the competition, making it easier to attract and hire top talent.
Build a strong brand
The first step to starting a successful hiring process is to build a friendly brand that combines the products with the general policy and objectives. This way, employers will receive proposals from candidates who share their vision and are enthusiastic about working on their projects.
Explain your intentions in the job offer
All candidates expect honesty from employers. Before hiring a new employee, employers should clearly state their intentions and expectations. The type of duties that the candidate will perform must be clearly defined by the company.
Additionally, companies should inform candidates about how their performance will be evaluated, the terms and conditions of the job offer, and the perks and benefits involved. It is also important to provide candidates with a company tour.
This process improves responsiveness and creates a personalised environment between the company and candidates.
Update your search area
One of the most common problems in local companies is the limited labour supply. Employers had limited human capital due to location restrictions. This problem is in the past, as the digital revolution also favours startups.
Currently, millions of remote workers get long-term projects from platforms like Upwork, Fiverr, and Freelancer. Startups can take advantage of these platforms to find talent worldwide by applying filters such as age, experience, completed projects, hourly rate, academic level, and more.
Promote job training
Education is part of the new demands of the workforce in this 21st century. Employees want more than a good salary. If you’re going to get excellent candidates, propose corporate training sessions.
One of the most reliable alternatives is coding bootcamps. These programs last between six and twelve months, with cheaper tuition than traditional education. Schools like General Assembly and Bloomtech have special plans for businesses.
Leverage employee referrals
Employee referrals are one of the best ways to attract and hire candidates who are passionate about the work your company is doing. When you have employees who are invested in the success of the company, they are more likely to refer people they know who are also interested in the company’s mission.
When you give your team the option to refer someone for a position, you’re opening up a new stream of potential candidates. One great way to cultivate a culture of employee referrals is to have a referral bonus or program in place. You can offer a referral bonus of up to 10% of an employee’s annual salary, and you can also offer other incentives like time off.
Provide IT systems to improve work performance
Implementing Information Technology (IT) services means attracting top tech professionals. Technological systems improve the company’s overall performance, offering more accurate results in less time. Technology reduces workloads for employees.
Thanks to program management and data analytics software, you can monitor and evaluate the activities of all your staff in a few minutes. Digitisation is a global trend that is advancing in all industries. According to Statista, companies worldwide will invest 2.4 trillion in digitisation by 2024.
Job opportunities to candidates without a college degree
University education is one of the most advanced sources of knowledge today. Candidates with a college degree may offer better results than other applicants. However, a university is not the only way to succeed in the labour market.
Alternative education has a positive impact on modern society because thousands of students learn soft and technical skills that will help them land well-paying jobs. If your hiring department applies a friendly policy for people without a college degree, you will attract and hire more top talent.
Famous companies like Google, Facebook, and Netflix use this flexible system to increase the number of applications and extend the search target.
Promote an inclusive work environment
Working conditions and labour policies in this century are different than several decades ago. Talent can come from any gender, race, nationality, or sexual orientation. An inclusive hiring process is useful for your company and the workers.
Successful industries apply regulations against discrimination and promote collaborative activities, where the entire team works to achieve the best results beyond individualism. An inclusive company promotes respect and works to strengthen relationships between employees; that should be your goal as a startup owner.
Hybrid schedules
As the marketplace changes and new skillsets become essential for the workplace, the hiring process must adapt. According to Statista, the advancement of digitisation made hybrid schedules realistic for employers and employees.
Implementing hybrid schedules is one of the best ideas ways to attract and hire top talent for your startup. Hybrid schedules are important for the future of work, and candidates value startups that employ them.
In fact, jobs with 100 percent in-person work have lower reputations and are more likely to lose employees. Employees are increasingly looking for flexible work options.
The Great Resignation movement is a trend in the United States that affects thousands of businesses, changing the traditional model and promoting modern and digitised methods, such as the hybrid schedule.
Competitive salaries
In today’s competitive job market, offering competitive salaries is essential for securing the best candidates. Salary is often a significant factor in an employee’s decision to accept a job offer. Therefore, it’s important to understand what candidates expect in terms of salary.
Competitive salaries will help you to be a stronger target in the industry. Before starting the hiring process, analyse the average figures in your location. Remember that salaries can vary according to experience, educational level, roles, assigned activities, hours, and more.
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Prioritise employee comfort and mental health
Work stress and anxiety are common in strict and old-fashioned companies. A job shouldn’t be a centre of mental problems and excessive pressure for employees. Mental health is just as important as physical health and shouldn’t be ignored.
Since employees spend most of their time working, creating an environment that provides comfort and a positive mental state is useful in attracting and hiring top talent. As an employer, providing mental health support such as stress-busting activities, mindfulness, and relaxation exercises can help your employees to feel less stressed and more at ease in their work.
Where can you find top-rated talents?
Technology companies comprise a large percentage of the job market. Jobs in the tech industry have positive projections in developed countries for the coming years. However, creating a team for a startup can be a difficult mission due to high competition.
Currently, technology companies maintain strict hiring standards to build strong teams. What are tech companies doing to attract and hire top talent? Most tech companies are relying on coding bootcamps.
These coding bootcamps are a solution for everyone, as they provide students with valuable knowledge to land jobs in top tech companies.
It seems many people underestimate the impact of these coding bootcamps. Therefore, we want to show you the job placement rates of the most famous coding bootcamps. Pay attention to the bullet list below.
General Assembly
Job Placement Rate: 90.5%
Companies where grads found jobs: Walmart, IBM, Microsoft, Grubhub
Coding Dojo
Job Placement Rate: 89.1%
Companies where grads found jobs: Adobe, Disney, HP, Expedia, Uber, Wells Fargo
Flatiron School
Job Placement Rate: 86%
Companies where grads found jobs: Amazon, Citi, Google, Microsoft, Facebook, Shopify
Hack Reactor
Job Placement Rate: 79,4%
Companies where grads found jobs: Apple, Yahoo, Paypal, Visa, Cisco
App Academy
Job Placement Rate: 74%
Companies where grads found jobs: Paypal, Facebook, Github, Dropbox
Other benefits of bootcamps in the hiring process
Attracting and hiring top tech talent for your startup is beneficial. However, it can be difficult to predict which candidates are better than others and which are more responsible.
However, bootcamps have some interesting backing to ensure your company will have the best employees. If you want to know more about the benefits of bootcamps for companies, take a look at the next lines.
Updated skills
Innovation is a mandatory requirement in the tech industry. Companies can’t survive with outdated models. For that reason, bootcamps’ syllabuses undergo modifications every year based on market trends.
Bootcamps introduce new students to the most recent tools, programs, and content in the tech industry. This feature will help your company’s competitiveness. If you hire bootcamp graduates, your work team will have the most up-to-date knowledge.
Trained professionals
Bootcamps provide hands-on learning experiences in which students are expected to complete real-world projects throughout their studies. As a result, they offer an intensive curriculum that is tailored to the specific needs of the tech industry.
Bootcamps equip students with the technical and soft skills they need to succeed in their careers. They are dedicated to helping students find jobs after graduation.
Some even offer post-grad programs to help students sharpen their skills and find jobs. Bootcamp graduates are trained professionals since they have been through a rigorous process that has tested their knowledge and skills.
Strict admission standards
Becoming a bootcamp student is a long process that requires a lot of patience and prior skills. The reputation of these institutes depends on the graduation and job placement rates; therefore, the selection method is exclusive and careful.
To hire bootcamp graduates is to complete a homogeneous cycle. Each student must pass between one and three admission interviews, write application letters, complete introductory courses, approve technical and theoretical exams, and pass all program levels to receive a certificate of completion.
Hiring partnerships
Startups have a small disadvantage: they have little experience in the market. This can be detrimental to attracting candidates because it is difficult to convey confidence in new projects. However, bootcamps create special plans for businesses. Employers can sign up for hiring partnerships programs to examine top students.
In addition, you can register your startup in internship programs and receive students to learn about your company’s daily activities. This option increases technical learning and helps you identify the top right talent for your search target.
In Summary
To attract and hire top talent who are passionate about the mission and values of your startup is important. There are many strategies to build a strong team for your startup.
Retaining top-tier employees is also a challenge that you can overcome if the startup offers excellent conditions and salaries. Today’s market has options for any company. Follow our tips above and recruit top talent through smart alternatives.
About the Author
David Torrealba started working with Career Karma in October 2020. He has a Bachelor’s Degree in Social Communication and Print Journalism from Universidad del Zulia. He works as a journalist at Noticia Al Minuto alongside his content writing duties with Career Karma.
